Data Driven Decisions That Help You Accelerate Fast Into The Future
Data & Decisions
We look at customer data to understand how your customers are interacting with you and assign scores to each such interaction This provides an overall score that helps to evaluate the current relative importance of each customer leading to Customer Segmentation.
Segment your customers based on their current level of interaction and draw up a plan on how you want to take them up the value chain by cross-selling/upselling into your offering.
A crucial input into your overall strategy, web analytics helps you examine various sections of your online offerings one page/section at a time and tells you the level of interaction/engagement your customers have with your offerings, so that you can take corrective measures and actually direct users to the parts you really want them to engage with.
Running an online campaign with all the elements thrown in can be a daunting task. There is strategy, design, budget allocation, organic vs paid, budget allocation, content, design etc. Once you are up and running you need to know what’s working and what’s not, and what you need to fix.
Customer Lifetime Value
Customers who engage with you on an ongoing basis are definitely worth more attention. But customers that come and go may be just as valuable to you and deserve equal attention. Customer Lifetime Value helps you to ascertain the level of engagement and conversion you are getting from different customers over the time that they are with your offering.